“People just do nothing”
Qualitative Research:
This type of research focuses more on getting a personal
answer rather than just figures which would be quantitative. For example, if
you conduct a questionnaire, multiple choice questions would quantitative and questions
that require the individual to write their own answer would be qualitative.
Audience research:
When conducting audience research it is important to monitor
the consumer’s behaviour and attitudes.
Market research:
This involves a lot of production marketing which involve ,
studying your target audience and figuring out how much money you coukld
possibly get out of the project, this allows you to waigh up how much ney you
should put into the project to garentee that you will come out the other side
woth a profit rather than a loss.
You would also need to looking similar projects being made,
if there is another film being made that has the same consept than you would
potentially make less mioney due to people needing to choose, therefore you
need to analyse your competitors. C4 Films could rival a “people just do
nothing” movie by releasing a 3rd Inbetweeners movie.
You would also need to do indepth research about appropriate
and effective places to advertise for this production. We decided that the taget audience for this production
would be 15 year olds therefore appropriate places to advertise would be near
high schools and in shopping centres. We could also have them working with
places such as reebok inorder to advertise and get funding for the project..
By advertising in appropriate places we are appealing to our
target audience, if you advertise outside a primary school you are attracting
the attention of people who are unable to view the product.
Production research:
Content- we are planning on having the people just do noithing cast travel to the united states and get intio a fued with a popular rap artist, they end up taking part in a RAP vs GRIME contest and loose, after that they go back to thew UK and continue to be nobodys.
Viability and finance- To be able see whether or not this
program will be profitable we would have to find a similar program that was
made into a movie. For this I would choose to the inbetweeners, For their first movie they had a
budget of £3.5 million, In the box office they made $88 million.
Placement media- Our advertisement would be placed
near collages and sixth form as these are places that out target audience will
most commonly see our advertisements. It would also be shown on channels
such as E4 and ITV2, We would also set up pages on
websites such as Facebook, twitter, and Instagram.
Costs- in inbetweeners they fly over to another county and the story is set in that location, therefore we are going to base our cost on this, our costs would be approximately $3.5 million.
Digital resources- we would film with a Sony HD camera, all editing would be done with premier pro on a APPLE MAC computer.
Personnel- Allan 'Seapa' Mustafa as MC Sniper/MC Grindah
Hugo Chegwin as Kevin
Daniel Sylvester Woolford as Decoy
Lily Brazier as Michelle
Asim Chaudhry as Chabuddy G
Locations- our location would be London ion the UK, and LA in the USA
Copyright- before producing the show we would have to receive proposition from the original creators of the people just do nothing brand.
Regulations- before filming in a location you would need to contact the land owners and come to an agreement as to how much you would need to pay for so much time, this would involve creating contracts between all parties involved.
you would also need to do a list of safety hazards and how they can be avoided.
Secondary research:
Secondary research refers to when you gain information from
already conducted research, for example book, journals, magazines, DVDs,
internet sites, newspapers and rating. For all of these things people have
already done their own research and then published them publicly.
The alternative to this would be primary research , thos
rerfers to research that you would conduct yourself through interviews,
questionares, surveys, and focus groups, this way you can make sure you are
using reliable sources and know that your information is accuret.
However something cannot be easily gatherd
therefore people will turn to data gathering agencys such as, BARB, Experian,
mosaic and You-gov
This is a link to our presentation
